TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the company announced that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global launch. This advancement comes amid a surge in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, bulk-generated content that is typically illogical or surreal.
Our research shows that many people appreciate content made with AI tools, ranging from AI artwork to informative clips, and we want to offer the community the power to see more or less of that, according to their own preferences,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its network labeled as AI-generated. In total, over 100 mn videos are added to the app every day, making AI-generated material a relatively small part of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the level of artificial media they view by using the “manage topic” setting in the platform and selecting “AI-generated content”. Further subjects that currently be modified under the tool cover news, clothing, beauty, and dance.
Platform Guidelines
Its guidelines oblige users to tag convincing AI-generated content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.
In addition, the app will now apply an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This action is aimed to stop users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is also launching a $2m educational fund for specialists and groups to produce educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid discussion over plans to make redundant numerous safety staff in Britain. TikTok is planning to eliminate a significant number of roles in its user protection department in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content prior to it is viewed by people. The company reported a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
